At Admissions Company, we believe that our competitive advantage lies in three distinct areas. First, our proprietary method relies on proven, measurable analytics to gather and analyze information about you and determine your chances of acceptance into each college or graduate school. Second, our process continues with guiding you on an optimal path, helping you make the best decisions about your application process, and improving your chances of acceptance in a statistically significant manner. Third, we will choose your best and most unique qualities and build a brand that helps you rise above the applicant pool.
Our competitors fall into 3 categories: First, there are the former admissions counselors who claim to know the “secret” of admissions. We promise you there is no secret. In fact, with the prevalence of data and knowledge available on the Internet, there’s little left out there to be a secret. Gaining acceptance into a competitive college or graduate school is primarily determined by a series of numbers and how they compare on a standard or non-standard distribution to others. Recent studies show that colleges are relying less on off-campus interviews, essays, or other subjective measures of a student’s profile. This is why branding, and preparing the application to cater it to the best schools is the most critical task in college application.
The second type of competitor we have are individuals or entities who peddle their supposed network of connections in top tier schools. While this may or may not result in success, it is akin to jumping out of an airplane without a parachute. These individuals essentially promise a competitive advantage based on providing access that is supposedly not available to other applicants. This method raises two important questions. First, how have these counselors cultivated a vast network of contacts at the admissions offices of some of the best schools in the country? While it is possible to do so with one, two, three or even as many as five schools, developing contacts at the top 50 schools would be impracticable. Yet, that is exactly what is needed in order to be able to provide a robust and viable service. Second, don’t you think there’s an ethical problem with paying someone to use their network to help you gain an advantage? What if you’re a borderline candidate, and your attempts backfire?
The third type of competitor are those who themselves have gained admission into some of the best colleges in the country. The basic sales pitch is: I went to a top 20 school, ergo, I can get you in. For these counselors, three important questions need answers. First, did they get into that great school based on their exam scores and/or GPA or some other factor? Second, did they use a method to gain acceptance to their alma mater that can be duplicated and applied to others? Third, can they explain what they did and how it was unique? The main problem with this group of counselors is that they gained acceptance to a great school based on the merits of their application, and nothing more. In the end, they most likely subscribe to some common wisdom about the admissions process that may or may not be true.
Your selection of a private college or graduate school counselor is as critical as your decision to apply to a particular school or college. We encourage you to interview several counselors. We encourage you to ask critical questions and gauge the answers for yourself. We welcome these questions and pride ourselves on our ability to deliver the best results.